Google Ads are one of the quickest and most effective ways to boost your business’s online rankings. The internet is a battlefield where competitors in the same field battle it out for exposure, clicks, and customers on a daily basis. Given what the impact of a good Google campaign can be, there should be more than enough reason not to try and figure it out on your own. Starting to see why you need a Google AdWords consultant?
When you embark on the process to find an AdWords consultant, it may seem like a big mountain to conquer, as there are a huge variety of Google AdWords consultants available out there. How on earth do you know you are picking the right one for your business? Let’s break it down.
The main reason why you need someone who can do this for you
Although it might initially feel like an unnecessary expense, there are several very good reasons to dig a bit deeper and pay for someone who knows what they’re doing to help your business make its presence known online. Chances are, if you are reading this, you are not a Google AdWords consultant, which translates to you doing better when you focus on things you actually need to be doing to run your business, rather than spreading yourself too thinly and trying to make a success of DIYing your marketing. A Google AdWords campaign is one of those things that are best left to the pros.
The second reason is – if you don’t have the knowledge, don’t apply your lack of skills to your own brand. Creating, crafting, and maintaining a great campaign takes skills and experience, and even if you’ve played around with it in the past, or have some basic knowledge of SEO, budgets, placements, and other factors that affect an AdWords campaign, chances are that if doing this in not your primary focus, your focus will go elsewhere diluting the effects and impact of what could have been a great campaign, and ultimately resulting in a waste of your efforts.
I need help choosing the right consultant!
Start by analysing whether you would prefer a “real person “with whom you can have face to face contact sessions, or whether you are open to working via video calls and emails with someone from further afield. Interview your candidates, and learn what you can about their work ethics, their knowledge and experience. Ask for a portfolio of their previous work and try to get your head around how they work and what skills they can bring to the table. Simple as it may seem, you also have to like them! This is generally a long-term type of working relationship, so ensuring that you get along with the consultant you choose, is vital to your overall happiness within this setup.
And then, the nitty-gritty
Your consultant will rely on you to equip them with the information they need to perform their duties. If you brief them poorly, you can’t expect anyone to make magic with your information.
The level of the AdWords Consultant’s experience will also matter – a junior can be a lot cheaper, but while some certainly have the knowledge and the training, you often cannot expect experience from someone in a very junior position. A senior consultant means less guessing, more experience, and more knowledge, but the price tag can be hefty. Consider all sides of your budget, needs and expectations before making this call.
Can I leave them to do their thing once we’re on the same page?
Yes and no. While you should allow them the creative and professional space to implement their skills, your involvement and input will still form the basis of this ever-evolving campaign. A monthly check in is highly advisable, to review stats, results and more, and to assess what the next steps for your campaign will be. It is still your brand, so don’t run away from it!
While there is a definite amount of admin and legwork involved in setting up this working relationship, and even if it takes long to set up, you will be grateful you did once the clicks start coming in, start converting to sales!