People are getting more and more interested in eyelash extensions, but many still don’t know what they are or how they work. If you run a business that does lash extensions, it’s important to tell your customers what you do and why they should come back for more. In this article, I’ll show you five creative ways to market your lash studio so you can get more customers and make more money.
Tell people about your company and brand
The first thing you can do to get the word out about your brand and lash studio is to make a website. A good website will let potential customers learn about your services, look at photos of your past work, read testimonials from happy customers, and get in touch with you.
You should also keep your social media accounts up-to-date so that people who are interested in what you do can find them easily. Frequently post, but don’t send spam. Instead, share interesting content about eyelashes or eyelash extensions, as well as news stories from around the world that are related (such as new FDA regulations).
Lastly, spend money on marketing to get your name out there. This could mean advertising on Google AdWords or Facebook, sending out flyers in the mail, putting up posters in local businesses, getting involved with local charities or nonprofits, or doing anything else creative that works well where you live.
Organize a party
You can throw a party to celebrate the opening of your business. Invite people from the area over and give them food and drinks to enjoy. As raffle prizes, you can also give away gift cards, free services, or even cash. You can make things even more fun by asking a local celebrity to come (like a celebrity).
Another idea is to have a party with live music from local bands that cover popular songs that people love to sing along to. This will make it more likely that people at your event will have fun, and it will also be fun for people watching from afar on social media sites like Facebook or Instagram if people post pictures to their feeds later. If you want to do more than just sit and listen to music, you could hire a face painter to make the kids feel like superheroes when they leave. This will be something that people of all ages will remember and laugh about.
Make sure people in your area know who you are
Getting involved in the community is one of the best ways to get your name out there and build a loyal following. If you don’t know where the best places are in your town already, start by going to events or joining social groups that match your interests. People who tell their friends about your business can also get discounts or other benefits. Both the friend and the customer will want to come back to use their discount.
You have to do more than just go to a few events to be a part of the community. To be a good citizen, you have to give back as much as you can, whether it’s through volunteering, donations, or other ways of helping, like mentoring programs for kids whose parents don’t care enough about their education and only want money instead of knowledge.
Help the people in your area
The best kind of advertising is word-of-mouth, so help out in the community and sponsor local events. You can also help a charity or cause you care about by giving money or your time.
Create helpful content
Make a blog. A blog is a great way to give your customers useful information. You can write about anything, from how to get your eyelashes longer to how to take care of them afterward. Make sure your blog posts also have photos and videos. This will make it easier for people who are new to lash extensions or need a reminder of how the process works to find the information they need.
Create a video series: You don’t have to be a pro photographer or videographer to make videos. All you need is a smartphone with an app like Instagram and some creativity. Check out our article “How to Market Your Lash Extension Business with Videos” for more ideas on how to use videos as part of your marketing plan. Here’s a link. * Podcasts can also be used as part of this strategy because readers and listeners can get information at any time, no matter where they are (because podcasts are generally available online).
Give incentives for referrals
People are more likely to tell their friends about your business if you give them something in return. A discount on future services is a good way to say “thank you” to customers who send you new business and encourage them to keep telling people about your work. You can also give away free lash artist sessions or products from your shop (such as hydrating eye gels). This could also be a way to promote something specific, like eyelash extensions made in-house or natural skin care products.
The Lash Out marketing campaign is unique and can help you stand out from the crowd. It’s important to remember that your brand is what sets you apart from other lash extension businesses, so it’s important to promote it in every way you can. We hope these ideas will help you get started on your own “Lash Out” campaign!