SEO or search engine optimisation is made up of activities that you can undertake both on your website and off it. Both of these allow you to optimise your site for search engines to be able to rank your site’s position when it is compared, by search engine algorithms, to other sites that are using the same keywords or keyword phrases.
Off-page SEO is where you can build up the links that are pointing back to your own website and that contain your keywords there are a number of ways that this can be done and it is important to work with a professional SEO Belfast company such as https://www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/ when doing this kind of work.
In some cases, it is possible to add your company to directory listings but you need to ensure that this is going to have a positive impact on your business and help to bring your more sales. Social media platforms that you use and any membership organisations that you belong to may also give you a follow backlink to your site.
One of the most common ways to provide off-page SEO is through link building. This is where articles that contain your keyword and a link back to your website and placed elsewhere to help build up the trust and authority in your site from the perspective of the search engines.