Marketing your business is essential to keeping your current and prospective clients up to date with your products and services and is the way in which you can build trust. In order to be able to successfully market you will need to understand your customers. A Marketing Strategy Consultant such as https://www.reallyhelpfulmarketing.co.uk/marketing-and-strategic-development-services/marketing-strategy-consultant/ will take you through a series of processes to help with your analysis.
Understanding them – this involves looking at your current customers and the way in which they found your company, how they navigated around your website, what sort of questions they asked and whether they purchased any products or services.
Persona – this requires you to create personas for your target customers. This could be one person or many depending on the type of products and services that you offer. By really developing this person you can decide who it is that you are marketing at each time you undertake a marketing activity.
Competitors – as well as knowing your own customers and target audience it is important for you to also know your competitors. This can help you to identify ways in which you are similar and crucially ways in which you are different.